1.1 Identify the purpose, audience, and audience needs for preparing images.

a. Determine whether content is relevant to the purpose, audience, audience needs, user experience, and has an appropriate design for target devices. 

• Key Terms: client goals, target audience, demographics, accessibility, etc.

b. Identify requirements based on how the designs and artwork will be used, including video, print, and web.

1.2 Communicate with colleagues and clients about design plans.

a. Demonstrate knowledge of techniques for communicating about design plans with peers and clients.

• Key Terms: sketches, specifications, design process, wireframes, prototypes, iterations, change orders, drafts, feedback loop, etc

b. Demonstrate knowledge of basic project management concepts

•  Key Terms: project scope, scope creep, cloud utilization and file management

1.3 Determine the type of copyright, permissions, and licensing required to use specific content.

a. Identify legal and ethical considerations for using third-party content, such as copyright, permissions, and licensing.

• Key Terms: Creative Commons, public domain, intellectual property, derivative work, commercial use, attribution, work for hire, fair use, fair dealing, stock images and vector graphics, etc.

b. Identify when and how to obtain permission to use images of people and locations.

• Key Terms: model release, location release, etc.
• Key Concepts: permission to use a photo is separate from permission to use a person’s face or restricted location, etc.

1.4 Demonstrate knowledge of key terminology related to digital graphics.

a. Demonstrate knowledge of digital graphics terminology. 

• Key Terms: image resolution, image size, file types, pixel, raster, bitmap, vector, path, object, type, rasterizing, rendering, resizing, image size measured in pixels vs. document size measured in inches/centimeters, etc.

b. Demonstrate knowledge of how color is created in digital graphics.

• Key Terms: color mode, bit depth, gamut, CMYK vs. RGB vs. grayscale, etc

1.5 Demonstrate knowledge of basic design principles and best practices employed in the design industry.

a. Communicate visually by using the elements and principles of design and common design techniques. 

• Key Terms: space, line, shape, form, color, texture, emphasis/focal point, unity/harmony, variety, balance, alignment, proximity, repetition, rhythm, scale, movement, negative space, gestalt, etc.

b.  Identify and use common typographic adjustments to create contrast, hierarchy, and enhanced readability.

• Key Terms: font, size, style, color, alignment, kerning, tracking, leading, horizontal and vertical scale, line length, etc.

c.  Define common graphic design and illustration terms and principles.

•  Key Terms: aspect ratio, rule of thirds, foreground, background, color, tone, contrast, framing, etc.